The store houses a photography studio, where the in-house team will shoot digital and influencer content, giving customers the opportunity to browse the store, whilst also getting a glimpse behind the scenes of a fashion brand and to see the latest collection, before this launches in store. These take inspiration from best-selling French Connection designs, with a limited number of each style available. The new store also offers exclusive products a selection of womenswear dresses designed for French Connection Studios – Duke Street. French Connection homeware sits at the front of the store in its own dedicated area whilst the ‘market place’ studio offers a wide selection of pick up items books, magazines and cards.
The space offers a unique product mix across womenswear and menswear apparel and accessories, homeware and fragrance. Split across two floors, the store covers 4000sqft. Situated on a beautiful street close to Bond Street station, the Duke Street space is minutes away from busy Oxford Street, where French Connection’s previous flagship store recently reached the end of its lease. Located within a characterful, period property on Duke Street, North Mayfair, the new location is part of the Grosvenor portfolio. The store is the new home of French Connection, reinforcing the brand as a contemporary fashion and lifestyle destination.
The new space offers a unique brand experience unlike any store seen before from the brand, breaking the premium high street norm. French Connection is thrilled to announce the exciting new retail venture in London’s West End has now opened!
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